In 2004, Michael and Babz Barnett, parents of two young children, found themselves frustrated and disappointed in the variety and quality of kids gym franchises, in their hometown of Richmond, Virginia.

As busy parents, they spent too much time driving from place to place trying to fashion a rich set of experiences for their kids. One day, that frustration bubbled over into the early ideas for a place where parents and kids could find a variety of gym, music and art programs under one roof.

They called it Romp n’ Roll.

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A little baby playing at a Romp n' Roll, VA gym.

Everything Tested Before Rollout

Activities, programs and play experiences are researched and tested in two company-owned locations before introduction to the Romp n’ Roll franchisee community in addition to the detailed training provided to instructors.

Romp n’ Roll’s first location opened in October 2004, offering a variety of high-quality kid gym classes led by enthusiastic, well-trained instructors and held in a clean, safe, whimsical center.

Michael and Babz opened their second location in 2005, less than a year later, and awarded their first franchise in 2007.

Michael and Babz Appear on Shark Tank

In 2010, Michael and Babz were invited to appear on ABC’s reality show, Shark Tank. They turned down offers from two of the sharks, so they could keep 100% of ownership and thereby control the growth and quality of their promising franchise.

Romp n’ Roll Opens Doors in China

Romp n’ Roll granted a “Master Franchise” license to a group in China in 2009, and subsequently opened over 300 centers there, exiting that business in 2015 to resume focus on U.S. expansion.

A little boy in a science camp, taking advantage of Romp n' Roll's adventures.
Romp n' Roll mascot, Rompy, hanging out with kids at Romp n' Roll.

Three things make Romp n’ Roll a premier franchise option

  • Every world-class experience is exclusively focused on enriching the lives of their children aged 3-months to five years old. Romp n’ Roll isn’t a center for kids of all ages.
  • A wide variety of activities, programs and classes can all be found under one roof; reducing wear and tear on parents and creating a safe, familiar place for their children to enjoy.
  • Our whimsical centers are joyful and professionally designed to stimulate and motivate children to have fun, socialize and learn new skills without feeling like they’re learning at all.

Hear fRom Romp N’ Roll Owners

Lisa Lichon and Sheva Lyons (Willow Grove)

Michelle Mitchell (Charlotte & Northwest Charlotte)

Laree Rolley (Pittsburgh East)

Rafia Jamal (North Raleigh)

Meredith & Stacy (Wethersfield)

Romp n’ Roll Franchise: Now is the Time to Invest

A Day in the Life at Romp n’ Roll: Babz Barnett

What Members Say About Our Program

Franchise FAQs

No. Romp n’ Roll owners have a variety of professional backgrounds. While an educational background may be helpful, we look for franchise owners who are business-minded, match our core values, and are excited to share Romp n’ Roll within their community.

Yes. Romp n’ Roll provides a mandatory, comprehensive training program at our headquarters in Richmond, Virginia. Owners receive a variety of online and offline training materials to use with their employees, including a video library of our top instructors teaching every class in real time.

Romp n’ Roll owners are involved in the operations of the business. Some act as the center director and are active in daily activities; others hire a manager and engage with the community, focus on marketing execution, and take care of bookkeeping needs.

Click here for details on estimated start-up costs.

The estimated investment ranges from $321,800 – $475,450.

Franchise Report

Download this report

This helpful 15-page report will explain our revenue sources and market criteria, what makes our kids gym franchise unique, detailed investment requirements, training and support programs, unit revenue figures, financing options and so much more.

This Information Is Not Intended As An Offer To Sell, Or The Solicitation Of An Offer To Buy, A Franchise. It Is For Informational Purposes Only. Currently, The Following States Regulate The Offer And Sale Of Franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, And Wisconsin. If You Are A Resident Of One Of These States, We Will Not Offer You A Franchise Unless And Until We Have Complied With Applicable Pre-Sale Registration And Disclosure Requirements In Your Jurisdiction.

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